TURN COMPLEXITY

INTO CLARITY

After more than twenty years, our mission is still the same: to turn complexity into clarity through research, data, and insights that help organizations grow with confidence.

SUSTAINABLE

MOBILITY

partially funded by The Chamber of Commerce of Milano/ Monza-Brianza/ Lodi, it's a fundamental holistic study of behaviours, attitudes and intentions regarding sustainable mobility. Until this study carried out in 2023, decisions and policies on mobility were made on few and not updated data.

SVT- SPORT VALUES TABLEAU

presented just before the covid 19 lock-down, this study revealed the emotional impact of sports on own audiences beyond the awareness. The "6 sport factors" model allows the brand to correctly associate sponsorship with the most coherent sports discipline image-wise.

EWM OBSERVATORY

sponsored by Timeswapp, EWM was launched in 2024 to study how Engagement, Welfare, and Mobility interact in large companies. Starting from scenario analysis and robust data, EWM is evolving into a tool for human resources and personnel management.

E-BIKE REVOLUTION

amazing collaboration with this fair factoy based in Amsterdam, where innovation fits into social enterprise. The "bike for life" project is truly ambitious and compares itself like David against Goliath with a very engorged cycling market. Little doubt that it will be remembered as a case study on work organization and visionary entrepreneurship.

Conferences/ papers:

"EWM observatory II°ed.: productivity, digital skills and sustainability?, LIUC Business University oct. 2025
"EWM observatory I°ed.: performance and employee happiness: a possible coexistence?, LIUC Business University Jan. 2025
“Citizens and the Bicycle: Uses, Obstacles, and Growth Opportunities in Milano", The Chamber of Commerce of Milano 2023
“e-Commerce meets Food”, Swiss e-Commerce Conference 2016
“China Reality Check – Luxury Consumers In Shanghai”, in Exane Bnp Parisbas paper 2014
“The digital behaviours for unveiling customer profiles”, TTG - The International B2b Fair For The Tourism 2014
“In social networks we talk about brands, but companies don't know it...”, Mark Up magazine 2011
“Live interactive investigations as an evolution of online researche”, Micro&Macro marketing observatory 2010
“Internet as an extension of daily living”, Mark Up magazine 2010
“Maximizing engagement is the challenge of web searches”, Mark Up magazine 2009
“Influentials and other digital lifestyles: an effective segmentation model for Italian and global users”; Assirm Conference 2009

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